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Almost four years ago, our Corporate Chef published a post called “Bread is Back!” and I couldn’t help thinking of that same title as I sat down to write this post.


I keep running into signals that people are loving bread — and not afraid to admit it.


Of course I get to eat bread, look at beautiful photos of bread and hear about sales increases from our local Great Harvest owners daily, but recently I started wondering — are we the only ones experiencing this? Or is it a broader market trend? I keep seeing signs of the latter.

The most flamboyant example is a recent announcement by Oprah. Even though there is some controversy surrounding her statement, her passion still comes through:

click_to_tweet_bread_is_back_be_happy.pngFor our readers who love numbers and data:

  • America’s rekindled love affair with bread is happening while the restaurant industry as a whole has not been experiencing good times. Restaurant traffic was down 2% in December 2015 compared to the previous year and sales were up only 0.6% in the year-over-year comparison (in Nation’s Restaurant News).

A few more data points about bread’s growing popularity, according to a Mintel analysis of menus across a broad range of restaurants:

  • The bread category was mentioned 1% more in the period from October to December of 2015 when compared to the same period in 2012.
  • trending_bread_sticks.jpgWithin this bread category, toast drove a significant amount of the growth, with a 12% increase in menu appearances between the same two time periods (Q4 2015 versus Q4 2012). Our Corporate Chef covered the new gourmet toast trend here
  • Bread Sticks also experienced a jump in popularity and drove 16% of the bread category’s growth between the two time periods. 

So what do you think? Is bread “back” from your perspective?

There has never been a better time to start making dough with Great Harvest.


Learn about franchise opportunities in our hottest future markets:

What Are the Best Cities to Open Your Bakery? (eBook)

Read more about bread trends in these posts:

I'm Debbie Huber. I love great bread, nice people and authentic businesses. As a veteran employee at Great Harvest, I've met amazing small business owners and eaten a lot of whole wheat bread. I've even baked it myself, and there is not much in life that is more immediately satisfying than pulling trays of your own bread out of the oven. Except maybe watching people put butter on a steaming slice, enjoy that first bite and say "wow! Just like my grandma used to make..." or "this is whole wheat? But it tastes so good..." In my free time I enjoy exploring Montana, golfing with my family and teaching business-related classes as an adjunct faculty member at the University of Montana - Western.