The food market today is incredibly competitive. There are more “one stop, buy all you need” stores popping up. Convenience is a big deal in our busy lives. In order to do well, specialty stores have to be over the top in appeal to get customers to make the extra stop.
Great Harvest owners have discovered that if they make the best whole wheat bread available, provide exceptional customer service, and provide a great atmosphere that lifts the spirits, they can indeed lure people out of their “one-stop” shopping patterns to become regular customers.
Time is important to all of us. And it seems to be more precious every day. So when we shop for food for our families, we want something that’s tasty as well as good for us. Great tasting whole wheat bread baked from scratch with fresh milled flour fits the bill for delicious and nutritious.
We all seem to deal with stresses these days and being able to slow down for just a few minutes, have our souls soothed with warm ambiance, great music, smiles and genuine human interaction brings an additional bonus to the experience. Not only are we getting great food, we’re having fun doing it, and getting our souls nourished in the process. It’s worth the stop. I’ve actually heard customers say, “Going to Great Harvest feeds my soul.”
It’s not an easy thing to do, create great product, over the top service and great store ambiance, every day. When it happens, it feels like magic and seems effortless from outside observers. From the inside, it requires being engaged in the business, hiring the right people, mentoring them well, and creating a great environment, the visual ambiance as well as the “vibes”.
Can you tell us about an experience you’ve had at your neighborhood Great Harvest?
