For our whole grain bread franchise, I believe that 90% of our success is tied to three things.
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Products that are off the charts good for taste.
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An atmosphere that makes us all smile.
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Products that are natural enough to feed to our children and our parents.
If we can make a product that is tasty enough and natural enough to where we will serve it to the people that we love the most in a way that makes us smile, then we have done some good.
Lots of things matter in our business. The store has to be clean. It should have a look that is not so 10-years-ago. Product should be merchandised in a way that it looks inviting and is easy to find. The smell should be awesome. The service should be efficient. The store should be convenient. But, if we get taste, atmosphere and natural right, then I really think we are 90% of the way there to being what you want us to be.
That statement is a little out there and maybe it isn’t quite what I want to say so let’s go again. All of the things I mention above are important. We know that. You know that. But, a product made with the wrong ingredients that tastes below our standards in a boring environment is just a deal breaker.
Every business has its 90%. They are different from industry to industry but they are there. I think I know what our 90% is but what do you think?
