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Bread Business Blog

Real Food. Real People. Real Business.

We share information about all three topics.

Great Harvest is a community of people who love whole grains, fresh bread and owning our own businesses in our towns across the U.S.

    

Opening day marketing is crucial for a local retail business

Posted by Mike Ferretti, CEO

September 2, 2013 at 6:30 AM

What if you threw a party and everyone came?

Our goal when we help new bakery owners open their own local small business is to be in just that situation.  Grand openings, just like any big celebration, are fun and truly a “more the merrier experience.” But, they take work. 

We have a very specific plan for opening whole grain bakeries that reaches across all forms of media.  The plan includes: 

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Topics: Great Harvest CEO, marketing, start-up phase, opening a business

Great bakeries are always serving customers’ unmet needs

Posted by Scott Molyneaux

April 22, 2013 at 5:13 AM

In any successful retail business with a premium product like Great Harvest, sales are often driven by items you really cannot get anywhere else.  Our whole grain breads and sweets are crafted each and every day from fresh ingredients and kneaded by hand in Great Harvest bakeries all over the United States
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Topics: uses of bread, Corporate chef, marketing, baking bread

Cause Marketing & the Whole Wheat Retail Business

Posted by Kate Ord

July 30, 2012 at 5:59 AM

We recently completed a very fun week of training at breadquarters. New owners were provided with guidance on everything from reconciling bank statements to kneading dough. We had awesome trainees in town from Kentucky, Hawaii, Maryland, Oregon and Washington state.  

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Topics: training, business ownership, marketing, community

Happy Fathers Day

Posted by Kate Ord

June 17, 2012 at 6:25 AM

Sometimes it really does take an act of Congress to get something done. In fact it took four U.S. presidents, 59 years and, yes finally, an act of Congress to designate Father’s Day a national holiday. 

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Topics: breakfast, marketing

Bakery franchise owners wear lots of hats

Posted by Debbie Huber

March 9, 2012 at 11:11 AM

We recently rolled out a new website program option for our Great Harvest bakery owners, so I’ve been talking with lots of local bakery owners about their websites and their businesses. I also did a workshop at our annual meeting a few weeks ago helping these small business owners with some of the online fundamentals. Great Harvest bakery owners in our 

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Topics: Debbie Huber, bread company support, business ownership, marketing

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