With infinite choices available, Americans have never had as much freedom to shape our own dietary paths as we do today. For perspective, I remember stories of my grandfather and his siblings during the Great Depression eating only crackers for weeks on end, and then only eggs for weeks on end. Today, we have the luxury of making choices about our diets either for perceived health benefits or based on socio-political priorities (such as buying local).
Choices may be a luxury, but that doesn't mean they come easy. Consumers are flooded with conflicting information about diets and nutrition, just as they are flooded with new food product choices. Swimming in aisle after aisle of beckoning packages of food (most of which completely obscure the food itself), it's easy to forget that you can't actually eat the marketing. Underneath the packaging, what is the true value of whole grain products?